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Why Customer Loyalty Programs Often Fail Before they Begin From…

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Failures in leadership and communication practices can undermine loyalty program

Brand ambassadorship begins on the inside of a company.

To create customer enthusiasm that leads to brand loyalty and brand ambassadors, the employees have to feel that enthusiasm first. “Brand ambassadorship begins inside of a company,” says Denise Graziano, President and CEO of Graziano Associates. In fact, creating a positive employee experience (EX) is essential to creating a positive customer experience (CX). EX and CX have a direct impact on revenue, retention, brand image and brand loyalty. Below Graziano Associates outlines how failures in communication or…

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