The Addict’s Mom and Dsquared Media LLC Announce New Collaboration

Dsquared Media LLC, a design company, and The Addict’s Mom, an online support community, will be collaborating on a campaign to use SEO and web design to raise awareness about substance use disorder in the United States.

It started with Barbara Theodosiou, a mother of four who resides in South Florida. When she discovered that two of her sons were suffering from drug addiction, she was thrust into the desperation that comes from loving and raising people who struggle with a chronic, progressive, and potentially fatal disease for which there is treatment but no known cure.

The story of addiction came to a tragic climax for Theodosiou and her family when her son Daniel drowned in the intercoastal after a long battle with mental illness and addiction. Prior to his death, Daniel had ingested a large amount of substances and was facing incarceration at 77 days clean. Like many people with the same condition, Daniel was treated as a criminal rather than being offered the mental health treatment he so desperately needed.

In response to the depth of pain Barbara felt, she channeled her emotions into the creation of an online community called The Addict’s Mom. With over 80,000 members and regional chapters in every state, The Addict’s Mom is a forum for loved ones to share their stories, their hope, their losses, and their words of encouragement for other people who are suffering the unique pain of loving someone with an addiction.

Between the years of 1999 and 2014, nearly half a million Americans died of a drug overdose, according to the Centers for Disease Control and Prevention. This rising tide of addiction in the United States is fueled by rampant opiate use. In fact, six out of ten of all fatal overdoses in this period of time involved opiates like prescription painkillers and heroin. For the past five years, heroin use and overdose has significantly increased. Surgeon General Vivek Murthy has referred to this trend of addiction as “one of the greatest public health crises of our time” in a report released by the U.S. Department of Health and Human Services. The Addict’s Mom is one of few platforms for people who have had firsthand experience with this crisis, and offers a way for parents in particular to contend with addiction in the lives of their children.

On the surface, Danny Donovan does not appear to have much in common with Barbara Theodosiou. Danny also lives in South Florida, but the “on paper” similarities seem to end there. Donovan owns and operates Dsquared Media, a digital design and marketing company based in West Palm Beach, Florida.

However, Donovan and Theodosiou’s lives intersected in a profound way. Donovan, who has been in recovery from addiction since 2006, met her son Daniel at a twelve step…

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