Kent State Hosts Speaker Rick Cesari, CEO, Cesari Media on Brand Response Advertising

Cesari Media

Rick Cesari who has strengthened brands, such as GoPro and the George Foreman Grill, brought a flock of students

Cesari Media, a DRTV and Digital advertising agency that specializes in building brand through sales via integrated campaigns, contributes to community learning with Rick Cesari speaking for the Kent State University’s student organization, Franklin Advertising.

Franklin Advertising is Kent State’s pre-professional advertising student organization dedicated to providing students with networking opportunities, events, speakers, and skills that relate to the advertising and communications fields. Membership is open to all students but content is tailored to students majoring in advertising, public relations, visual communication and design, marketing and communications.

Wendy Wardell, Lecturer for the School of Journalism and Mass Communication and Faculty Adviser for Franklin Advertising was introduced to Cesari Media at Adweek 2016 in NYC and realized that it would be valuable for students to listen to a 20 year veteran in brand response and invited Rick Cesari to speak.

Senior advertising major, Ellie Schering, a marketing intern and audience member commented, “Getting students to attend out-of-class events can be a struggle… last Tuesday night was different. Rick Cesari who has strengthened brands, such as GoPro and the George Foreman Grill, brought a flock of students. He certainly didn’t disappoint. Rick surprised most with his degree in Biology and selling tanning lotion after graduating college. This statement was impactful to students, because we all go through a stage where we don’t know exactly where we’re heading. It gave me hope that everything will turn out fine in the…

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