You’ve created a Facebook fan page for your business and might want to try your hand at positioning an advertising campaign on Facebook.
Appears simple enough, right? Actually it’s not. Face it– folks won’t go on Facebook to purchase stuff. They go to socialize. So when you’re producing an advertisement for Facebook, keep in your mind that you are actually wrestling with additional things that your target viewers find interesting. So how do you make sure your advertising stand out?
Here are actually some points to keep in your mind when developing an ad for Facebook:
1. Keep it brief and effortless.
A regular post on Facebook uses fewer than 135 characters. You wish to catch attention by getting straight to the point or pairing the picture with a witty tagline. One hair salon that created an ad for Facebook found that fielding an edgy as well as irreverent ad raised its clients by 20 percent.
2. Make the post stand out.
One may do this by having a catchy tagline AND a great image. “A picture speaks a thousand words” so be sure to use an image that merits a second look as well as one that’ll get folks clicking “Like”. Be cautious, however, with images that border on risque or inappropriate when developing an advertisement for Facebook or you risk having the ad rejected.
3. Ask questions.
Countless companies that have exposed on Facebook have actually received a better response by asking a question. So go ahead, ask your potential customer a question and get them thinking.
4. Narrow it down.
Facebook has more than 500 million registered individuals. Exactly how could you promote to all of them? The great news is that you are able to target your audience based on their interests. This are going to make the campaign more effective. For instance, if one’re promoting a new coffee store, you may wish to target individuals that live within the locale. Or reach out to folks that have previously “liked” or expressed interest in coffee or particular coffee…