Why swim in a pool with rainbow sprinkles? Because you can.

The co-founders of the Museum of Ice Cream always wanted to wade in a sprinkle-filled ocean, so they made their dreams as close to reality as possible. Now, Maryellis Bunn and Manish Vora’s have an exhibit, currently in downtown Los Angeles, with a pool filled with almost 100 million sprinkles. It’s three feet deep and can fit about a dozen people at a time.

And many of those people are celebrities.

Beyonce and Jay Z brought Blue Ivy, 5, on Mother’s Day.

She and Blue took a classic banana shot on the swings (in matching dresses, no less).

Katy Perry took a dip in the sprinkle pool.

Gwyneth Paltrow and Chris Martin brought their brood to the pop-up spot.

Kim Kardashian and daughter North West answered the pink phone at the start of the exhibit.

Fergie’s son floated on rainbow sprinkles.

So did the stars eat all of the sprinkles? Well, no. The multicolored pieces aren’t edible– they’re actually made with a “plasticky material with antimicrobial shell” for hygienic purposes, says Vora, but they still look awesome.

And they feel good, picture walking through giant grains of the smoothest sand.

The pool is the main event of #MOIC, an exhibit that re-opened over the weekend, after first popping up in New York. Guests can splash around, jump off the diving board and play with inflatable balls inside the pool.

Though the traveling exhibit may be called a “museum,” it’s more like an ice cream (and Instagram)-lover’s dream, complete with themed rooms like mint and gummy bear, treat tastings and facts about ice cream. Other highlights include an area with 10,000 (fake) bananas and a section with giant (fake) popsicles, which are basically just there for the photo-ops.